About Wilcox Nursery & Landscape

Family-owned since 1947.
Focused on Florida native plants, sustainable landscapes, and education.

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Our History & What We Stand For

Wilcox Nursery & Landscape was founded as a family business in 1947. We originally operated as Wilcox Brothers Tropical Acres and Groves, then Wilcox Brothers Nursery & Groves, before becoming Wilcox Nursery & Landscape. Today we remain proudly rooted in Largo and are one of Pinellas County’s longest-standing nursery and landscape businesses.

For over 75 years, this land has been home to growers, educators, and families who share a belief in the power of Florida native plants. What started as a tropical grove has grown into one of the region’s most trusted native plant nurseries — and a full-service landscape design and installation company rooted in the same values we’ve held since the beginning.

Old business documents and photos from Wilcox’s history.

Established 1947

When brothers established the original grove on this Largo property, they planted more than trees, they planted a legacy. Three generations later, Wilcox Nursery & Landscape is still family-owned, still on the same land, and still focused on the same simple idea: that the right plants, in the right place, make everything better.

One of Pinellas County’s oldest continuously operating businesses
Locally owned and operated — no franchises, no corporate ownership
The same family commitment since day one
Deep roots in the community we’ve served for over 75 years

Florida Native Expertise

Every member of our team believes in the power of Florida native plants. From our designers and installers to our nursery staff, we share the knowledge to help you choose the right plants and build landscapes that thrive in our climate.

Local Community Roots

We’re not just based in Pinellas County, we’re part of it. Our customers are our neighbors. Our landscapes are in the yards, neighborhoods, and communities we drive through every day. That connection is something you won’t find at a big box store, and it shapes everything about how we do business.

Serving Largo, Saint Petersburg, Clearwater, and the surrounding Pinellas communities
Active members of FANN, the Florida Native Plant Society, and local conservation organizations
Proud participants in Pinellas County’s effort to restore Florida’s natural landscape

Family Owned & Personally Accountable

When you work with Wilcox Nursery & Landscape, you’re working with us, not a call center, not a franchise, not a corporate landscape crew. My family has owned this property and this business for over 75 years, and I take that personally.

We built our reputation on doing right by our customers and our community. That means honest advice, plants that are right for your space, and landscapes that are built to last in Florida’s climate. If something isn’t right, we make it right. That’s not a policy, it’s just how we operate.

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Landscape Design & Installation

From the first consultation to the final walkthrough, we design and build sustainable, Florida-native landscapes that look beautiful and perform for years.

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