Who We Are & Our Mission
Rooted in Florida. Committed to people, plants, and community.
What We Believe
Mission
We exist to love and value the connection between nature and those who live in it by leading a movement of sustainable and environmental change in our industry and community.
Purpose
To connect people to sustainable landscape products, services, and knowledge to build a more ecologically sound community for tomorrow.
Core Values
- We SERVE. We maintain a passion to serve the needs of our team, our customers, and our community by encouraging a more sustainable future.
- We EMBRACE ACCOUNTABILITY. Through honesty, teamwork and collaboration, we develop a culture that encourages holding each other accountable by building trust, understanding and mutual respect.
- We CONNECT. It is through connections that we grow and spread information to make a positive impact on our environment.
- We LEARN. Through continuous education, we fulfill the curiosity and purpose we naturally find ourselves seeking and wishing to share.
How We Live This Mission
Sustainable Landscape Design
Native Plant Retail & Nursery
Education & Community
What We Offer
Shop Online
Visit Us In Store

Landscape Design & Installation
Maintenance Tips & Guidance
Education & Resources
Leadership & Team
Davis Byrklt: General Manager
Nikki Bales: Retail Manager
Alex Izzo: Services Manager
Jared Eckwielen: Social Media & Marketing Manager
Jared is a Florida native, growing up in central Florida with a passion for exploration and adventure. Recently he has earned his Bachelor of Arts degree in Communication from the University of South Florida. During his free time Jared enjoys the outdoors, visiting national parks and local nature preserves where he documents the natural beauty of North America using his film camera from the 70’s. His love for the outdoors stems from his late grandfather, who was extremely passionate about conservation serving as the superintendent for numerous state parks in New Jersey, and his dad who would get him outside where they enjoyed fishing, hunting, and camping. With his degree and love for nature, Jared hopes to show people the importance of the natural world and conservation.
Zack Pitchford: Owner
Associations & Community





